Red Sand Project

Updated: Jul 29, 2020

Making the vulnerable visible.

In observance of World Day Against Trafficking in Persons on Thursday, July 30th, McMinn County is joining groups all across Tennessee to participate in the Red Sand Project, which sheds light on the issue of human trafficking and the vulnerabilities which can cause people to “fall through the cracks” and become victims.

We invite you to participate by choosing a spot in the community and joining us as we pour red sand in the cracks of pavement, sidewalks, driveways, and parking lots across McMinn County.

We will be providing red sand packets for anyone interested in participating in this project. These packets will contain a bag of sand, a piece of chalk, information on the Red Sand Project, and instructions for pouring sand throughout the community. Packets can be picked up at the following locations from July 27-30:

· Full Circle Medical Center for Women

· Athens-McMinn Family YMCA

· Athens Police Department

· McMinn County Center for Educational Excellence

· New Attitude

Join our Facebook event to stay updated. For more information about how to participate, or to partner as a designated pickup location, email

Ideas for pouring sand within your community:

· If you live in a neighborhood, ask your family or neighbors to pour sand near the entrance or on sidewalks where many passing cars will notice.

· Ask your family to pour the sand with you in cracks in your driveway. Invite neighbors to do the same.

· If you live near a greenway or a community park, pour sand near highly foot-trafficked areas.

· Be creative in the locations that you choose to pour the sand. You're also welcome to create art with your sand as well, such as writing out one of our project's hashtags.

· You may use chalk to write messages on the pavement alongside your sand, or make posters to place nearby.

· While you are pouring the sand and after you have finished, take pictures of yourself and any other participants (with their permission, of course).

· Please post your pictures on social media using the following hashtags #RedSandTN and #ItHasToStop and tagging @OneLifeTN and @TNDeptofHealth.

About Red Sand Project

"Red Sand Project is a participatory artwork that uses sidewalk interventions and earthwork installations to create opportunities for people to question, connect, and take action against vulnerabilities that can lead to human trafficking and exploitation.

Molly Gochman first launched Red Sand Project in 2014, after realizing the depths to which slavery continues to be a contemporary reality. Globally, an estimated 40.3 million individuals live in slavery, whether in forced marriages, forced labor, or for sexual exploitation. Molly recognized that to begin finding a solution to such a widespread challenge, increased public awareness and engagement would be essential. She initiated the first Red Sand Project action in Miami, where she filled the cracks of sidewalks in and around the Art Basel Miami Beach pavilion with red sand. The approach was symbolic, with the grains of sand representing those individuals who fall through the cracks—whether the cracks of our social, economic, and political systems or those of our personal consciousness." (Taken from


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